rumoro
Pebble
+ app+ budget− beach
Name your brand
Your brand or product, a competitor or the problem you solve. When the name is an everyday word, add the words your users say with it.
TikTok monitoring for brand mentions, with the reach of every video
Rumoro finds new TikTok videos whose caption or hashtags name your brand, competitors or topic every 3 hours, and sends the ones that matter to Slack, a webhook or your AI agent with their views, likes and shares.
$5.80 of free credit · no card · no subscription
- Captions + hashtags
New videos whose caption or hashtags contain your keyword. Spoken words and comments aren't read.
- Every 3 hours
Each check re-reads the whole last day, so a video TikTok indexes late still arrives.
- Reach included
Views, likes, comments, shares and saves, with the creator's followers, on every video.
- Day one
A new keyword reads back the newest 10 from the last 30 days straight away.
How it works
How TikTok monitoring works in Rumoro
Add a keyword in the dashboard or with one API call. The newest 10 videos from the last 30 days arrive at once, then new ones come to you.
query="Pebble" date_posted=yesterday sort_by=date-posted + relevance- 09:00
- 12:00
- 15:00
- 18:00
Rumoro searches TikTok every 3 hours
Each search re-reads the whole last day, keeps the videos whose caption or hashtags contain your keyword and scores them against how you describe your company.
- is the Pebble budget app worth it…90
- pebble beach sunset 🌅 #travel…2
- 3 months on Pebble, my budget now…79
The videos that matter reach you
Each alert sets its own relevance bar and filters on sentiment and intent, such as praise, questions, comparisons, bug reports, churn or buying intent, then posts to Slack, Telegram, email, a webhook or your agent.
Reach
Views, likes and shares on every TikTok mention
On TikTok one video can reach a hundred people or a million. Every mention arrives with its numbers, so your team answers the one that is actually being watched.
- Views, likes, comments, shares and saves on each video, with the creator’s followers
- Alerts that fire only when a video passes the views or likes you set
- Creators who mention you more than once, collected in one profile for partnerships
the tool that answers half my DMs now: Rumoro…
Praise · 84K followersis the Pebble budget app worth it or should I…
Question · 21K followersMentio vs Rumoro for a month, honest results
Comparison · 12K followersunboxing my Rumoro stickers 😂
Praise · 230 followers
TikTok alerts
Four recipes for TikTok keyword alerts
What to follow, the search it becomes and the alert your team gets. Pick one.
Search or monitor
TikTok search, the TikTok API, or monitoring
TikTok has no keyword search a company can build on. What differs is who keeps looking, what counts as a match and whether you see the reach.
QuestionTikTok searchTikTok’s own APIs
Rumoro
RumoroWho keeps checkingTikTok searchYou, each time you searchTikTok’s own APIsNo keyword search to build on, unless you qualify as a researcherRumoroRumoro, every 3 hours for each keyword
AccessTikTok searchYour TikTok appTikTok’s own APIsThe Research API is for academic and not-for-profit researchers. The business APIs cover your own accountRumoroNo TikTok account or login of yours
Loose resultsTikTok searchRelated videos mixed in, often without your word in themTikTok’s own APIsYours to filterRumoroOnly videos whose caption or hashtags contain your keyword are kept
New videosTikTok searchSorted for you, not by timeTikTok’s own APIsNewest-first isn't a strict order, so a short read misses videosRumoroThe whole last day re-read every 3 hours, newest first and by relevance
ReachTikTok searchShown as you open each videoTikTok’s own APIsViews, likes and followers are yours to collect and storeRumoroViews, likes, comments, shares, saves and followers on every mention
NoiseTikTok searchEvery video near the wordTikTok’s own APIsEvery video near the wordRumoroScored 0–100 against your company, bots flagged and muted creators kept out for good
AlertsTikTok searchOnly when someone tags your accountTikTok’s own APIsPolling, storage, deduplication and alerts are yours to build and runRumoroSlack, Telegram, email digests and signed webhooks
AgentsTikTok searchCopy and pasteTikTok’s own APIsYour own MCP server on topRumoroMCP with scored, source-linked mentions from every platform
Research API eligibility from developers.tiktok.com, October 2026.
What you get
What Rumoro keeps from each TikTok video, no scraper needed
Enough to know what was said, by whom and how far it went before you open the app.
The video
The caption with its hashtags, the link to the video and when it was posted.
The creator
Handle, display name and avatar, with their follower count and every other video they made about you.
The reach
Views, likes, comments, shares and saves, as TikTok reported them when the video was collected.
Not read
Spoken words, on-screen text and comments. Rumoro reads the caption and hashtags, and says so plainly.
Beyond alerts
TikTok social listening beyond the alert
See your share of the conversation, the creators having it and which videos are worth your time.
Your share of voice
Track competitors next to yourself and see who TikTok talks about more, week by week.
The creators behind the mentions
Each creator who mentions you becomes a person with their followers, your tags and notes, and every video they made about you.
Reach on every mention
Views, likes, comments, shares and saves arrive with each video, so you can sort by what is actually being watched.
Alerts for videos that travel
Alert only when a video passes a number of views, likes, shares or saves, and let the rest go to the feed.
Keyword health
See which keywords bring real mentions and which mostly bring namesakes, with suggestions on what to exclude.
Needs attention
An hourly check for sudden spikes, a run of negative videos, noisy keywords or a channel that stopped delivering.
Digests for quieter keywords
One daily or weekly round-up in Slack, Telegram or email instead of an alert for every video.
Views, filters and export
Filter by sentiment, intent or creator, save the view and download it as CSV with the reach of each video.
MCP, API, SDKs and CLI
A TikTok MCP server for brand mentions, with the reach of each video
Rumoro's MCP server gives Claude, Cursor or Codex the TikTok videos that name you, with views and the creator's followers. Your agent picks the ones worth a comment and drafts it for you.
TikTok comparisons with a relevance of at least 60.
curl --get 'https://api.rumoro.dev/v1/mentions' \
--header "Authorization: Bearer $RUMORO_API_KEY" \
--data-urlencode 'platform=tiktok' \
--data-urlencode 'minRelevance=60' \
--data-urlencode 'intent=comparison'200Response · REST, SDKs and CLI
{
"data": [
{
"id": "7b0e…",
"keyword": { "term": "mentio" },
"post": {
"platform": "tiktok",
"url": "https://www.tiktok.com/@joel.ships/video/…",
"text": "Mentio vs Rumoro for a month, honest results #saas #marketing",
"engagement": { "views": 24100, "likes": 1900, "replies": 86, "reposts": 210, "bookmarks": 340 }
},
"author": { "handle": "joel.ships", "followers": 12400 },
"classification": {
"relevance": 86,
"sentiment": "neutral",
"intents": ["comparison"],
"note": "A comparison video with an engaged audience. Watch it before replying, and keep the comment factual."
}
}
],
"nextCursor": null
}Coverage, alerts and cost
TikTok monitoring questions
How do I track TikTok mentions of my brand?
Add your brand or product name as a keyword. Rumoro searches TikTok for new videos whose caption or hashtags contain it every 3 hours, scores each one for relevance, sentiment and intent, and sends the ones that matter to Slack, Telegram, email, a webhook or your AI agent, with the views and the creator's reach.
How do I search TikTok for mentions of my brand?
To search on TikTok, tap Search in the app, type the name and open the Videos results. The filters sort by relevance or likes and limit the date posted. TikTok also shows related videos that never say your name. Rumoro repeats the search for you and keeps only the videos whose caption or hashtags actually contain it.
Does TikTok tell me when someone mentions my brand?
Only when they tag your account with an @mention. A video that names your product in its caption or a hashtag without tagging you sends you nothing. Rumoro looks for the name itself.
Does TikTok have an API for brand monitoring?
Not one a company can use for keyword search. TikTok's Research API searches public videos, but only academic and not-for-profit researchers can apply. The business APIs, such as the Display and Content Posting APIs, cover your own account. Rumoro reads public search results through a data provider instead.
Can I use the TikTok Research API for my company?
No. TikTok limits it to researchers at academic institutions or not-for-profit organisations, working independently of commercial interests and after an ethical review. A brand or agency doesn't qualify.
Do I need a TikTok scraper to track mentions?
No. You don't run a scraper, proxies or TikTok accounts. Rumoro reads public search results through a data provider, keeps the videos that name you and sends them on.
Is Rumoro a TikTok tracker?
For mentions, yes. Most TikTok trackers follow an account's followers or likes. Rumoro tracks every new video that names your brand or a competitor, from any creator, with the reach of each one.
Does Rumoro catch spoken mentions, on-screen text or comments?
No. Rumoro reads the caption and the hashtags. A brand that is only said aloud, shown on screen or named in the comments won't arrive. Most creators who review a product name it in the caption or a hashtag.
How often does Rumoro check TikTok?
Every 3 hours for each keyword. TikTok returns a day's results out of order, so every check re-reads the whole last day, newest first and by relevance, and a video indexed late still arrives. A keyword that keeps finding nothing is checked less often, down to twice a day.
Can I see older TikTok videos that mention my brand?
Yes. A new keyword reads back the newest 10 from the last 30 days, so the feed isn't empty on day one. Those videos go to the feed and to digests, never as instant alerts.
Can I filter TikTok mentions by views or likes?
Yes. An alert can require a minimum number of views, likes, comments, shares or saves, so only videos that travel reach you. The counts are the ones TikTok reported when the video was collected.
Is this the same as TikTok's Creator Search Insights?
No. Creator Search Insights, in TikTok's creator tools, shows what people search for so creators can pick topics. Rumoro shows the videos that name your brand or your competitors, who made them and how far they travelled.
Can I get TikTok alerts in Slack?
Yes. Connect Slack once and each alert rule posts matching videos to a channel with the caption, the creator and their followers, the views and likes, the AI relevance score, a note on why it matters and buttons to open it, mark it handled or mute the creator.
Do I need a TikTok account?
No. You don't connect a TikTok account or share a login, and nothing is posted in your name.
Is there a TikTok MCP server for brand mentions?
Rumoro's MCP server works as one. Claude, Cursor, Codex or any MCP client can search and triage your TikTok mentions next to every other platform, sort them by views and draft the comments.
How much does TikTok monitoring cost?
$5 per keyword a month, charged by the day, plus $0.008 per matched video. There's no subscription. A new account starts with $5.80 of credit and no card, enough for your first keyword for a month and 100 mentions on top.
Learn more
More on TikTok monitoring, MCP and the API
- Claude Code MCP setupConnect Claude Code, sign in once and ask about your TikTok mentions in plain words.
- API referenceEvery endpoint and filter the TikTok feed takes, in one OpenAPI document.
- Pricing calculatorEstimate a month from your keywords and the mentions you expect.
- DEV.to monitoringThe same alerts and agent access for DEV Community articles that name you.
One keyword, every platform
TikTok is one of 16 sources
Add a keyword once and it listens everywhere you choose, scored the same way and sent to the same alerts, API and agent.
Answer the video while people are still watching
Your first keyword is on us. $5.80 of credit, no card.