Instagram monitoring for posts and reels that name your brand

Add your brand or product name as a keyword. Rumoro reads the newest posts under its hashtag up to four times a day and searches captions twice a day, tagged or not, then scores each post or reel for relevance, sentiment and intent and sends the ones that matter to Slack, Telegram, email, a webhook or your AI agent.

Instagram notifications show you @mentions and tags of your own account, and so does your activity feed. A post that names your product without tagging you never shows up there, and most people don't tag. Rumoro looks for the name itself, in captions and under its hashtag.

Only partly. The Instagram Graph API needs a Business or Creator account and an app that Meta has reviewed. Its hashtag search covers at most 30 hashtags a week and only media from the last 24 hours, and there is no search by the words in a caption. Rumoro uses public web search and a data provider instead.

Yes, within its limits. You need a Business or Creator account, Meta's app review for public content access and a hashtag ID per tag, and each account can query 30 unique hashtags in a rolling week. It only sees posts that carry the hashtag.

No. You don't run a scraper, rotate accounts or install an extension. Rumoro reads public posts through web search and a data provider, keeps the ones that name you and sends them on.

Yes. Captions are searched twice a day for the words themselves, so a post that names your product without the hashtag still arrives. One-word keywords also get their hashtag read, which catches tagged posts sooner.

Yes. Reels are found like posts, through their caption, their hashtags and the snippet search shows for them, which for a reel is often what is said in it.

No. Stories disappear after a day and aren't searchable, and comments under a post aren't read. Rumoro reads captions, hashtags and what search shows of a post or reel.

A one-word keyword's hashtag is read every 6 hours, and captions are searched twice a day, because a post reaches search a few hours after it goes up. A keyword that keeps finding nothing slows to about once a day and speeds up again with its first new post.

Yes, ten days back. A new keyword starts with the newest 10 from the last 10 days, which land in the feed and the next digest rather than as instant alerts.

Use Instagram's tag search. Type the hashtag into search, switch to Tags and open its page, where top posts come first. You can follow one hashtag at a time that way. Rumoro follows the hashtags of all your one-word keywords and their captions at once, and sends only the posts that matter.

For mentions, yes. Most Instagram trackers follow one account's followers or unfollowers. Rumoro tracks every new post and reel that names your brand or a competitor, from any account, with its likes and comments.

Yes. After a one-time Slack connection, every alert rule drops its matching posts and reels into a channel. Each message carries the caption, the author, likes and comments, the AI relevance score, a one-line reason and buttons to open the post, mark it handled or mute the creator.

No. You don't connect Instagram, set up a Business account or create a Meta app, and nothing is posted or liked in your name.

Rumoro's MCP server works as one. Many Instagram MCP servers act on your own Business account through the Graph API. Rumoro's gives Claude, Cursor, Codex or any MCP client the public posts that name you, next to every other platform, without your Instagram login.

Instagram costs the same as every other source, $5 a keyword a month plus $0.008 for each post or reel that matches. A new account gets $5.80 of credit without a card, which covers a first keyword for a month and 100 matches, and there's no subscription to cancel.