rumoro
Beacon
+ software+ startup− hiking
Name your company or product
Your company, your product, a competitor or the market you're in. When the name is a common word, add words a reporter would write next to it.
News monitoring for the articles that name your company
Every quarter hour, Rumoro checks the newest online news for your company, your product and your competitors. Each article that names you is scored, and the coverage worth acting on goes to Slack, a webhook or your AI agent, with the outlet and the reporter.
$5.80 on us · no card · no subscription
- Every 15 minutes
Each new batch of articles is read once and checked against all your keywords together.
- Names inside
A company quoted in the story matches too, when GDELT lists it among the article's organisations.
- Bylines
The reporter's name comes with the article when GDELT has it, so you know who to thank or pitch.
- Links
The links an article carries are kept, so you can see which coverage sends readers to you.
How it works
How news monitoring works in Rumoro
Add a keyword in the dashboard or with one API call. Articles published from then on start coming to you within the quarter hour.
GDELT GKG · 15 min → headline · names ∋ "Beacon"- 09:00
- 09:15
- 09:30
- 09:45
Rumoro reads the news every 15 minutes
Each new batch of articles GDELT indexes worldwide, checked against every keyword at once and scored against how you describe your company.
- Beacon raises a Series A for its analytics platform…90
- Coastal beacon restored after a winter storm…2
- Customers say Beacon’s pricing change doubled…84
The coverage that matters reaches you
Each alert sets its own relevance bar and filters on sentiment and intent, such as praise, complaints, comparisons or buying intent, then posts to Slack, Telegram, email, a webhook or your agent.
For founders and lean teams
Press alerts without a media monitoring contract
Most media monitoring suites are built and priced for PR departments. When you just need to know which articles name you or a competitor, a keyword covers it, next to the forums and social posts your customers write.
- Launch and funding coverage, to share the same day and thank the reporter
- Critical pieces, answered with the facts before they get quoted elsewhere
- A competitor’s launch or round, known before your customers bring it up
Rumoro now lets AI agents read what customers say across 16 sources
northloop.press · share it, thank Hana OkaforThe same launch, rewritten from the press release
A syndicated copy · no actionSix listening tools for small teams, Rumoro among them
stackwire.news · check how you're describedPaperline answers with a price cut
A competitor · tell sales
News alerts
Four recipes for news keyword alerts
What to follow, what Rumoro checks and the alert your team gets. Pick one.
Search or monitor
News alerts, the GDELT API, or monitoring
Google Alerts emails you pages that match. GDELT turns the world’s online news into open data that anyone may use with a citation. Here is what each leaves to you. News data in Rumoro comes from The GDELT Project.
QuestionGoogle AlertsYour own code on GDELT
Rumoro
RumoroWho keeps checkingGoogle AlertsGoogle, on its own schedule, emailing when it finds a pageYour own code on GDELTYour code, on a schedule you hostRumoroRumoro, each quarter hour, all keywords in one pass
Request limitsGoogle AlertsNone you manageYour own code on GDELTThe DOC API answers one request every few seconds and refuses the restRumoroA single file per quarter hour covers every keyword, with nothing to throttle
Getting the dataGoogle AlertsLinks in an email or an RSS feedYour own code on GDELTZipped tab-separated files without a header row, to download, unpack and parseRumoroEach article arrives as a mention with its headline, outlet, names, byline and links
Missing filesGoogle AlertsNot your concernYour own code on GDELTA quarter hour can come without a file, and the newest one can be lateRumoroGaps passed over, late files retried and up to a day caught up after an outage
NoiseGoogle AlertsAny page containing the wordsYour own code on GDELTAny article containing the wordsRumoroScored 0–100 against your company, with muted outlets kept out for good
Where it goesGoogle AlertsEmail, as it happens or once a day or weekYour own code on GDELTYou build the storage, the duplicate checks and the alertsRumoroSlack, Telegram, email digests and signed webhooks
AgentsGoogle AlertsCopy and pasteYour own code on GDELTYour own MCP server on topRumoroMCP with scored, source-linked mentions from every platform
Coming from Google Alerts? See the full comparison →
What you get
What Rumoro keeps from each news article
Enough to know what ran, where and who wrote it before you open the article, and plainly what isn't read.
The article
The headline, the link, when GDELT saw it, the sharing image and the outlet that published it.
The names
The people and organisations GDELT found in the article, up to 30, which is how a company quoted in the story still matches.
Byline and links
The reporter when GDELT lists one, and up to 20 links from the article, so you can thank the writer and see who sends readers to you.
Not read
The article's text beyond those names, articles in other languages, and coverage from before you added the keyword.
Beyond alerts
News tracking beyond the alert
See how much coverage you get against competitors, keep track of the outlets and reporters, and keep every keyword worth its cost.
Your share of coverage
Track competitors next to yourself and see who the press writes about more, week by week.
The outlets that cover you
Every publication that writes about you is kept with your tags and notes, and every article it ran.
The reporters behind the stories
Bylines come with the articles, so a thank-you or a pitch goes to the person who wrote about you.
Coverage that links to you
Narrow the feed to your domain and find the articles sending readers to your site, including the ones nobody told you about.
Keyword health
See which keywords bring real coverage and which mostly bring namesakes, with suggestions on what to exclude.
Needs attention
An hourly check for a sudden burst of articles, a run of negative coverage, noisy keywords or a channel that stopped delivering.
Digests for the week's press
One daily or weekly round-up in Slack, Telegram or email, for teams that read coverage in one sitting.
Views, filters and export
Filter by sentiment, intent or outlet, save the view for your team and download a coverage report as CSV.
MCP, API, SDKs and CLI
News coverage of you, in your agent and your code
Rumoro's MCP server gives Claude, Cursor or Codex the articles that name you, scored, with the outlet and the reporter. Your agent writes the coverage summary and drafts the thank-you notes for you to send.
News articles that link to your site, with a relevance of at least 60.
curl --get 'https://api.rumoro.dev/v1/mentions' \
--header "Authorization: Bearer $RUMORO_API_KEY" \
--data-urlencode 'platform=news' \
--data-urlencode 'minRelevance=60' \
--data-urlencode 'linkHosts=yourapp.dev'200Response · REST, SDKs and CLI
{
"data": [
{
"id": "a41f…",
"keyword": { "term": "rumoro" },
"post": {
"platform": "news",
"url": "https://northloop.press/2026/10/rumoro-ai-agents-customer-conversations-…",
"title": "Rumoro now lets AI agents read what customers say across 16 sources",
"text": "Rumoro now lets AI agents read what customers say across 16 sources\n\nNamed in the article: Rumoro, Paperline\n\nBy Hana Okafor · northloop.press",
"links": ["https://rumoro.dev/"]
},
"author": { "name": "northloop.press", "url": "https://northloop.press" },
"classification": {
"intents": ["praise"],
"relevance": 91,
"sentiment": "positive",
"note": "Launch coverage that reads well. Post it on your channels today and write the reporter a short note of thanks."
}
}
],
"nextCursor": null
}Coverage, alerts and cost
News monitoring questions
How can I get an alert when my company appears in the news?
Create a keyword with your company's name. Rumoro checks the world's newly indexed English-language articles every 15 minutes, gives each match a relevance score, a sentiment and an intent, and routes the coverage you care about through your alert rules to Slack, Telegram, email, a webhook or your agent.
Which news sources does Rumoro read?
Rumoro reads the news through the GDELT Project, an open index of online news from around the world that publishes a new batch of articles every 15 minutes. Rumoro uses the English-language batches and cites GDELT on every news mention.
Does Rumoro match words deep inside an article?
Partly. It matches the headline, plus every person and organisation GDELT picked out of the full text. A company quoted halfway down still matches when GDELT lists it, but a word that only appears in the running text does not.
How soon after publication does an article arrive?
Typically within a quarter hour of appearing in GDELT. GDELT releases one batch every quarter hour and Rumoro reads each batch once for all your keywords, so polling faster would not bring articles any sooner.
Can I get coverage from before I added the keyword?
No. News is matched from the moment a keyword starts. Sources Rumoro can search, such as Reddit, GitHub and Stack Overflow, also bring a short history when you add a keyword, but news does not.
Does Rumoro show who wrote the article?
When GDELT has the byline, yes. The reporter's name appears with the outlet on the mention, which is the case for roughly a third of articles. The outlet itself is always shown as the author.
Can I see which articles link to my website?
Yes, when GDELT lists the article's links, which it does for about four in ten articles. Rumoro keeps up to 20 per article, and you can filter your mentions by your domain.
Is Rumoro a media monitoring tool?
For online news and the conversations around it, yes. Rumoro follows English-language web news next to Reddit, X, Hacker News and the other sources, scores every match and sends it where your team works. It does not cover print, TV or radio, and it is priced per keyword rather than per seat.
What is GDELT?
The GDELT Project is an open database that monitors news media worldwide and publishes what it finds as free data, updated every 15 minutes. Its terms allow commercial use with a citation and a link, which Rumoro includes on every news mention.
Can I use Rumoro instead of Google Alerts for news?
Many teams do. Google Alerts emails pages that match your words, as they appear or as a daily or weekly digest. Rumoro scores each article against your company, filters by intent and sends it to Slack, a webhook or your agent. The Google Alerts alternative page compares the two in detail.
Does Rumoro cover news in other languages?
Not yet. Rumoro reads GDELT's English-language batches, so articles published in other languages aren't matched.
Can I mute a publication?
Yes. Mute an outlet by its address, such as example.com, and its articles stay out of your feed and alerts from then on.
Can I get news alerts in Slack?
Yes. Connect Slack once and each alert rule posts matching articles to a channel with the headline, the outlet, the AI relevance score, a note on why it matters and buttons to open it, mark it handled or mute the outlet.
How much does news monitoring cost?
$5 per keyword a month, charged by the day, plus $0.008 per matched article, with news included next to every other platform the keyword listens on. There's no subscription to cancel, and the first $5.80 is on us.
Learn more
More on news monitoring, MCP and the API
- Codex MCP setupConnect Codex, sign in once and have it summarise this week's coverage of you.
- Google Alerts alternativeHow Rumoro compares with Google Alerts for news, forums and social posts.
- Pricing calculatorEstimate a month from your keywords and the articles you expect.
- X (Twitter) monitoringThe same alerts and agent access for posts and replies on X.
All sources
News is one of 16 sources
Pick the sources for each keyword. Matches from all of them share one score, one feed and one set of alerts, API and MCP tools.
Read your coverage the day it runs
Your first keyword is on us. $5.80 of credit, no card.